Case studies

Real work, real businesses. No padded numbers.

The same playbook, at work for a local client. Here’s exactly what we did.

Featured case study

No Stress Cleaning Service

A residential, light commercial, and office cleaning company serving Crystal Lake and the surrounding towns.

4.9
243 Google reviews, as shown on nostresscleaning.com
Client: No Stress Cleaning Service is a Crystal Lake cleaning company we build and market for.

Visit nostresscleaning.com (opens in a new tab) ↗

Homepage of nostresscleaning.com, redesigned by 3 Fold Digital
Mobile homepage of nostresscleaning.com, redesigned by 3 Fold Digital
Business
Residential, light commercial & office cleaning
Service area
Crystal Lake and surrounding towns
Ownership
100% woman-owned and led
Project
Full website redesign, 23 pages
Platform
WordPress
Relationship
3 Fold Digital client
What we did

The work, item by item.

Here’s what we did on the site, in plain English.

Full redesign on WordPress

A complete redesign of the website: 23 pages, built on WordPress.

City & service-area pages

Pages for Crystal Lake and the surrounding towns the company serves.

LocalBusiness schema

Structured data that tells search engines and AI tools what the business is and where it works.

llms.txt for AI search

An llms.txt file that helps AI tools find and understand the site.

Google & Bing setup

Sitemaps submitted to Google and Bing, with Google Search Console and Bing Webmaster Tools set up.

Cleanup & page basics

Outdated pages noindexed and redirected, and new page titles and meta descriptions.

Case study

Diversified Fleet Management (DFM)

Forklift service, repair, maintenance, and rentals for warehouses and industrial businesses in McHenry, IL and the surrounding area.

Client: DFM is a McHenry forklift service and rental company we do search and local SEO work for.

Visit dfminc.com (opens in a new tab) ↗

Homepage of dfminc.com, Diversified Fleet Management
Mobile homepage of dfminc.com
Business
Forklift service, repair & maintenance; forklift & scissor lift rentals
Based in
McHenry, IL
In business
Serving clients since 2003, with a team bringing 30+ years of industry experience
Response time
4-hour maximum, including 24/7 emergency calls
Hours
M–F 7:30–4:30, with 24/7 emergency service outside regular hours
Rentals
Scissor lifts and forklifts, stored indoors in a heated space
Project
AI-search & local SEO overhaul of the existing site (Oct 2026)
Relationship
3 Fold Digital client
What we did for DFM

The work, item by item.

Here’s what we did on DFM’s existing site in October 2026, in plain English.

Site name & tagline

Set the site name and tagline, with “DFM” as the alternate name search engines and AI tools can match.

Old duplicates retired

Old duplicate pages retired, with 301 redirects to the right pages.

Curated llms.txt

A hand-picked llms.txt file that points AI search tools to the pages that matter.

5 city pages rewritten

All five city service pages rewritten.

Menu fix

A glitch in the site menu fixed.

Response facts sitewide

The 4-hour response time and 24/7 emergency service stated consistently across the site.

One LocalBusiness graph

A single LocalBusiness structured-data graph that tells search engines and AI tools what DFM is and where it works.

Titles, meta & listings

Updated page titles, meta descriptions, and directory listings.

Why no numbers?

We’ll never pad the numbers.

You won’t see made-up traffic, ranking, lead, or revenue numbers on this page. We’ll only add results that are verified, and for client work, only with the client’s approval.

What you can check for yourself: the site, its pages, and the 4.9-star rating from 243 Google reviews shown on nostresscleaning.com.

Working with 3 Fold Digital saves us time, money and stress. We get a consistent amount of leads from our Google rankings every month!

No Stress Cleaning Service, 3 Fold Digital client
Portfolio

More websites we’ve built

A few of the local businesses we’ve built websites for. Each one is live, so you can see it for yourself.

Free strategy call

Let’s look at your business next.

Book a free strategy call. We’ll look at what you have now and where you want to be, and show you exactly what we’d fix first. Your new website is included with any package.

  • We look at what you have now and where you want to be.
  • We check how you show up on Google and AI search today.
  • We recommend the package that fits and how your site should be structured.
Joshua Kwasny, owner of 3 Fold Digital
Prefer to talk? Call or text Joshua(847) 681-3456
Book a free strategy call

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